As a Hallmark Gold Crown store, Gold Crown members receive Gold Crown points for all merchandise purchases made in our store. Points are turned into Reward Dollars that you can spend like cash toward Hallmark merchandise. If you are already a Gold Crown member, then you may use your existing Gold Crown card in our store. If you want to become a Gold Crown member, then you may sign up at our store, at any Hallmark Gold Crown store or on hallmark.com.
How It Works
Receive 10 points for every $1 you spend.
Unlock Bonus Points
Discover Bonus Point opportunities every day. In stores and online.
Spend Reward Dollars
As you earn points throughout the year, we'll convert them into Reward Dollars you can spend like cash.
Reach Platinum status at 2,500 points and earn 10% more points for every $1 spent.