As a Hallmark Gold Crown store, Gold Crown members receive Gold Crown points for all merchandise purchases made in our store.  Points are turned into Reward Dollars that you can spend like cash toward Hallmark merchandise.  If you are already a Gold Crown member, then you may use your existing Gold Crown card in our store.  If you want to become a Gold Crown member, then you may sign up at our store, at any Hallmark Gold Crown store or on

How It Works

Earn Points

Receive 10 points for every $1 you spend.

Unlock Bonus Points

Discover Bonus Point opportunities every day. In stores and online.

Spend Reward Dollars

As you earn points throughout the year, we'll convert them into Reward Dollars you can spend like cash.

Platinum Upgrade

Reach Platinum status at 2,500 points and earn 10% more points for every $1 spent. 

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 211 N College Ave

Newton, NC 28658

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